About Us
Founded in 2020 by designer Nish Shewak, the brand was born with a mission to redefine luxury footwear through innovation, comfort, and artistry. What began as an experimental studio soon evolved into SHEWAK (Since Now), a timeless Dubai-born, Italian-made label that blurs the line between fashion and art.
The brand’s signature Reflections Double Heel, inspired by architecture and the philosophy that life is a mirror of the self, embodies its spirit: bold, unconventional, and quietly commanding. Crafted in Italy with the highest attention to detail, every pair reflects Shewak's multicultural roots — Indian sustainability, Italian craftsmanship, and Dubai’s unapologetic luxury.
Beyond design, Shewak carries purpose. Each creation is limited, sustainable, comfortable, and tied to a mission of giving back, with part of its proceeds supporting stray animal shelters.
Today, Shewak is growing globally — from London Fashion Week to a feature on Netflix’s Dubai Bling — yet remains true to its essence: wearable art that makes women feel bold, confident, and unforgettable.
